Every day, she says, 420 women-owned businesses emerge in the United States and women-owned companies are creating jobs twice as fast as all other companies combined and pay more salaries than all of the Fortune 500 companies.
“Women’s companies are more likely than others to stay in business, while companies owned by women of color are four times as likely as others to stay in business,” Heffernan writes.
In “How She Does It,” Heffernan focuses on the stories of 26 women entrepreneurs and business executives to show why they went into business and why they have been so successful. They all had something to prove to themselves, she writes. Some thought that they had been undervalued by their employers.
They thought that a rejected idea had merit, that they were financially responsible, and that their ways of doing things could be as effective as the predominant macho styles.
“In this respect,” Heffernan writes, “women entrepreneurs remind me of a wave of immigrants: driven out of a land they found hostile, taking big risks in their determination to create a New World where they can succeed on their own terms. America was built by such pioneers and, today, its economy continues to be enriched by the fresh thinking of women who don’t accept defeat.”
Other factors besides the need to achieve and transcend gender stereotypes that propel the women featured in Heffernan’s book are:
- A high capacity for empathy that contributes to zeitgeist, the intuitive ability to see ahead to the next need, trend, and potential opportunity.
- A greater propensity for improvisation.
- A leadership style that favors orchestration over command and control.
- A greater emphasis on values than on profits.
- A nurturing concern for the well-being of their employees.
How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success by Margaret Heffernan
The Definitive Drucker by Elizabeth Haas Edersheim
Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues by Nancy Flynn
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders by Marti Barletta
It’s Called Work for a Reason!: Your Success Is Your Own Damn Fault by Larry Winget
What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter
Fight Like a Girl: The Power of Being a Woman by Lisa Bevere